Technical Business Development
Opportunity qualification, customer discovery, value proposition development and market expansion.
Technology • Engineering • Business
Cristiano Rodrigues
Turning technological complexity into business opportunities.
Technology business development executive with a background in Computer Engineering and postgraduate studies in Project Management and Business Management. His experience spans semiconductors, embedded systems, product strategy and development, wireless connectivity, IoT, ODM and EMS.
UNICAMP
2001
Computer Engineering
FGV
2008
Postgraduate Studies in Project Management
FDC
2022
Postgraduate Studies in Business Management
Languages
PortugueseNative
EnglishFluent
SpanishFluent
FrenchIntermediate
Mandarin ChineseBasic
About
A career built at the intersection of technical depth and business impact.
Cristiano Rodrigues began his professional journey in deeply technical roles, working with semiconductor design and verification, embedded systems and FPGA. This first stage created a solid foundation for understanding complex technologies and product architectures.
Over time, his work moved progressively closer to customers, partners, product decisions and market development. His experience expanded across field applications engineering, product marketing, business development, technical sales and international initiatives.
Today, Cristiano connects market needs with engineering, product, manufacturing and commercial strategy, helping organizations turn complex technology ideas into viable solutions aligned with business objectives.
Areas of expertise
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Where technical experience and commercial perspective meet.
Capabilities developed throughout a career combining technology, customer engagement, product strategy and market development.
Strategic Partnerships
Connecting customers, manufacturers, distributors, integrators, product teams and global operations.
IoT & Connectivity
Cellular technologies, LoRa, Bluetooth, Wi-Fi, smart metering, tracking, telemetry and connected products.
ODM, EMS & Manufacturing
Project structuring, technical-commercial scoping and coordination with engineering and manufacturing operations in Asia.
Product & Technology Strategy
Market analysis, roadmap definition, product positioning and business viability assessment.
Semiconductors & Embedded Systems
Technical foundation in microcontrollers, FPGA, functional verification, embedded electronics and complex systems.
Professional journey
From electronics and silicon to business strategy.
A professional evolution that began in deep engineering and expanded into products, customers, technology ecosystems and international business.
1992–2001
Technical and engineering education
Electronics Technician at ETESP and Computer Engineer from UNICAMP.
2001–2010
Motorola / Freescale
Design and functional verification of 32-bit automotive microcontrollers, methodology development and technical publications.
2010–2011
Opto Eletrônica
Embedded systems and FPGA development for infrared imaging applications in defense and aerospace projects.
2011–2015
Avnet
Field applications engineering, technical-commercial support, demand creation and customer relationship development.
2015–2018
Unitec Semicondutores
Product marketing, market analysis, roadmap definition and strategy for IoT and connectivity solutions.
2018–2024
Vermont
Business development for LoRa, wireless connectivity, electronic components and technology ecosystems in Brazil.
2024–Present
Quectel
Business development for ODM, EMS and connected solutions across Latin America, currently focused on South America.
Contribution to the innovation ecosystem
Professional experience applied to evaluating industrial innovation capabilities.
In addition to his executive work, Cristiano contributes to strengthening Brazil's research, development and innovation ecosystem.
Evaluation of science and technology institutions
Cristiano serves as an ad hoc consultant evaluating institutions seeking to join the EMBRAPII ecosystem. His work involves a structured review of evidence to assess whether these organizations are prepared to execute industrial R&D and innovation projects in partnership with companies.
Technology capabilities and specialization
Track record in R&D and innovation projects
Teams, infrastructure and execution capability
Governance, management and intellectual property
Industrial demand and company engagement
Alignment across strategy, resources and market needs
Selected experience
Semiconductors
Motorola / Freescale
Embedded systems
Opto Eletrônica
Markets and ecosystems
Avnet, Unitec and Vermont
ODM and EMS
Quectel
A few contexts that illustrate the breadth of his professional journey.
Representative experiences from a professional journey built across engineering, technology, products and business.
Automotive microcontrollers
Experience in architecture, functional verification and methodologies for complex, high-reliability systems.
Digital processing and FPGA
Embedded electronics and video processing development for infrared imaging applications.
Emerging technologies and connectivity
Market education, partner support and value proposition development for IoT and wireless technologies.
Complete solutions and manufacturing
Coordination across customers, sales, product, engineering and factories to structure connected electronic solutions.
Beyond technology
Curiosity that extends beyond the professional environment.
Outside his professional life, Cristiano is interested in travel, nature, trekking, yoga, music and guitar, language learning, reading and cinema. These interests reflect his curiosity about different cultures, ideas and ways of understanding the world.
Contact
Technology, products, partnerships and new business.
Professional conversations can be initiated by email or LinkedIn. CVs in Portuguese and English are available for download.